A label is a piece of printed paper, plastic, vinyl or other material with a temporary or permanent pressure sensitive adhesive on one side. It can be applied to items for decoration, identification or both. Typically it will contain text, designs or pictures and may also include information like barcodes or QR codes.
The process of printing labels is generally automated and performed by industrial printers that print thousands or millions per day. The labels are often finished with a lamination or coating for protection and enhanced appearance, as well as to protect the labels from moisture, UV radiation and chemicals.
Once the labels are printed they must be inspected and quality assured, as well as cut and inspected for accuracy. Depending on the application, they may then be laminated, drilled, hole punched, die-cut and packaged before delivery to the customer. Many companies have multiple printing presses in their facilities to handle a range of print runs and ensure optimal service for their customers.
In addition to standard printing processes, the best custom printing company can also offer digital sticker printing services that use the latest in wide-format and thermal printing technology. This is a great option for businesses that want to improve their product presentation and branding with a custom, high-quality label, but may not have the budget for a full reprint of all their packaging.
Digital printing eliminates the need for plates, which reduces production time and printing costs. This can be particularly beneficial for companies that need to meet fast-changing product or regulatory requirements. For example, if an allergen warning or other important information needs to be added to the label, it can be done quickly and without a complete redesign using digital printing.
Another benefit of digital printing is that it has perfect registration of colors, something not possible with flexographic plates. This means that every label that is printed will be exactly the same, and the colors will appear vibrant and true. This is a vital feature, especially for products such as food or pharmaceuticals, where the quality of the label can make a big difference to consumer perceptions and brand loyalty.
If a product’s label is damaged or incorrect, it can cause serious problems for the brand and the end user. It is therefore very important to select the right printing method for your business that will provide optimal results.
At Greko Print & Imaging, we can help you choose the right printing method for your needs. In addition, we can advise you on the best materials for your specific applications, and we have the capabilities to create labels that are resistant to extreme temperatures, UV radiation, chemicals and water. We will work closely with you to understand your business and your applications, and help you to develop a label that will set you apart from your competitors. Get in touch with us today to learn more about our custom label printing services in Detroit.
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