The first thing that must be considered is the location of your signage. This includes the surrounding buildings, traffic and foot traffic. Ideally, your signs should be located in a highly visible and accessible location, such as a corner or intersection of a main road, near bus stops, or near entrances to shopping malls. The visibility of your signage also depends on its height, as the taller a sign is, the more it will be seen from a distance. The letter height and font style on your sign is another factor in its visibility. The higher the lettering and the larger the font, the more it can be read at a given viewing distance. However, the number of letters on your sign also has an effect on its visibility, as a larger amount of text can make it difficult to read from a distance. For more information click here!
The Importance of Signage Visibility 
A well-designed business sign can be a company’s best asset. In fact, a survey done by FedEx Office found that 76% of consumers entered stores they had never visited before because of the attractiveness of the store’s signage. If your business is in a busy commercial area, where there are other businesses competing for the same customers, a high visibility sign is absolutely vital to your success.
Another important factor that influences the visibility of a sign is its color and contrast. Bright colors and high contrasts are more effective at catching the eye of potential customers. If you are unsure about what colors would work best for your specific sign, consult a professional signage company. The lighting of your sign also plays a role in its visibility, as does the time of day. If your sign is exposed to sunlight all day, it will fade and may lose its visibility over time. It is always a good idea to have a backup plan for lighting your signage at night, such as a back-up light or even reflective surfaces on your signage.
While all these factors affect the visibility of a sign, the most important factor is that your customers can actually see it! A great way to ensure that your signage is visible is to use a letter height visibility chart. The chart shows the minimum size of letters that can be clearly seen at a given distance, and this can help you determine what size to use for your business signage. A general rule of thumb is that one inch of letter height is visible for 10 feet of viewing distance. This is a guideline that can be adjusted to suit your specific needs, but it is a good place to start.
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